Especially the last minute or two, where he talks about Hoiberg's NBA connections. Sure, I guess there are other coaches that have NBA connections, and I'm sure it's from the NBA's side where a lot of the connection is established, but I think if you can convince players that they have a chance to play at the next level, then this is as good as any a place to start. The kids over at Black Heart Gravy Pants had something about the number of Iowa Football Players going to the NFL being a selling point. I think it means so much more in Basketball, since fewer guys go to the next level.
I think Iowa State has a better chance competing for a national title in basketball than in football, so I think it's important that recruits see this.
Thanks to Cyclone Fanatic for posting this great video and the one of Coach Hoiberg.