Our new logo is a small, but important sample of what is coming when our network undergoes its most exciting and radical transformation in the eight-year history of the company. A new visual identity here and across the network is only one step we are taking to unite our network of sites. United through individuality is the underlying theme of this project. You’ll notice that cardinal and gold and the unique spirit of our individual community is maintained while making it clear to sports fans that each site is a part of the larger SB Nation network. We want everyone to know that they can find the same type of great writing, video and conversation that we offer here on all of our 350 plus sites. You can browse through all the new logos on a special page we put together at sbnation.com/united (I'm partial to TCU's Blood Frog, even if I am disappointed in the lack of HypnoToad)
We moved to SB Nation 11 months ago because we believed in the platform, and we think the upcoming United platform will further reaffirm our decision. Welcome to our future.